Everyone will remember 2020 and how it profoundly changed our daily lives, bringing about the atmosphere of uncertainty in which we still live as 2021 unfolds.
Although the upheavals we have experienced have led to slowdowns in many sectors, we have still seen signs of positive change, particularly in ecommerce.Customers spend more time shopping online and make more frequent purchases than before the pandemic.
Behind this general trend, a number of new patterns of behaviour emerged, marking a clear turning point for ecommerce. Consumers in the new era are more mature and more demanding. They expect an effective and personalised shopping experience which is in keeping with their values and saves them time.
We have explored these new behaviours, along with the supporting data, to help you understand the changes that need to take place in order to satisfy the “Post-Covid” consumer. The Covid era continues at the time of writing, but hopefully not for much longer.