Proportion of online sales in retail has made a real leap in the world, last few year. At the same time, the buying behaviour of consumer is evolving strongly. They now buy when they want, where they want, they don’t think anymore about a need but about a desire and wants a trade in line with their values.
It’s up to the e-merchandiser to include this new way of consumption to his merchant website, throughout tools and best practices to maintain profitability and long-terms growth goals.
In this e-book, discover our « cheat-codes » : some practical optimization on the whole buying journey. Trafic acquisition, highlighting your offer, customer experience improvment to the purchasing funnel… Get the keys to transform your visitors in clients and retain them.