Creating a hyper-personalized shopping experience: First steps

4 steps to tailor your e-commerce site to each visitor’s wants, in real time, using AI.


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What will your find in this e-book?

Hyper-personalisation in e-commerce is based on the use of anonymised behavioural data, adapting the shopping experience right from the first visit thanks to AI. This approach responds to growing customer demand for more personalised experiences.

It improves the relevance of search results, generates a rapid ROI and can be initiated by starting with the search engine. Extending this strategy to all omnichannel touchpoints increases conversion and loyalty.

In addition, the use of CRM or CDP data can accelerate hyper-personalisation by taking into account visitors' real-time behaviour.