BOOM! This is the effect that the marketplace model has had on e-commerce.
In just a few years, the main merchands websites transformed themselves in marketplaces, broadening their offer to attract more customers. Today, they are at the top of the list of the most successful e-commerce sites.
This success can be explained by the marketplace model's response to the consumer's need to simplify and accelerate the selection process by avoiding the need to browse several sites.
But to succeed with this model, a subtle balance must be struck between the requirements of the various players (consumers, sellers and the retailer). Simply expanding the catalogue is not enough for the model to deliver on its promises!
In this new e-book, illustrated by concrete examples from the French leaders of the model (La Redoute, Cdiscount, ManoMano...), we decipher the challenges of the marketplace and point out the elements that should not be neglected to ensure its success.