What will you find in this ebook?

This Survey, conducted in January 2024 with a panel of 1292 consumers in Germany, France and the UK, has been designed in such a way as to provide you the behavioral data necessary for the good understanding of product search habits on e-commerce websites. Thanks to our survey, discover:

• how the web users do to find a product, whether on a computer or a mobile.
• Which are the situations which bring the web users to use the website menu to navigate or to type keywords into the website’s search bar.
• Possible improvements for search engines, according to consumers
• And other figures, useful for improving your e-commerce strategy...