4murs is a long-standing specialist in wall decoration and particularly in the distribution of wallpaper
made in France and Europe. The brand has a large network of shops spread across France and Belgium, in suburban areas.
The economic climate motivated 4murs to invest in digital experiences: when we met the company, Europe was emerging from its first lockdown and resulting store closures. With consumers staying at home, budgets for household goods increased and were spent online. Another trend can be added to this: the company saw wallpaper making a strong comeback among households.
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Download the Use Case of 4 Murs
