Since 1998, Animalis has provided a wide range of products dedicated to pets. With a network of some forty shops, the group has been voted France’s favourite brand several times.
In terms of digital transformation, the brand wanted to strengthen its e-commerce activity and to improve the customer experience on its website. The teams had to achieve these enhancements,
which required a reasonably high degree of agility, using the skills that were available in-house.
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