Every week, between 3500 and 4000 product descriptions are created on Brico-privé, a website for private sellers (the site is a French market-leader in private sales of DIY hardware). Shelf life is between one and nine days, depending on which sales events are taking place.
In this environment, accessing products is a strategic essential.
This is why the pure play company wanted to test the search engine’s impact on a website which wasn’t equipped with the feature.
The search tool had to be able to process a substantial number of product references.
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*Search conversion : Visits with search(s) followed by order confirmation / Visits with search(s).