Lapeyre specialises in the manufacture and sale of furniture and accessories for the home, specialising in kitchens and bathrooms. The company has a network of 128 shops and an online store.
The Lapeyre team attended an industry event to look for ways to improve the performance and relevance of the company’s search engine. The team wanted to ensure that its e-commerce site would communicate its brand values. These goals had to be achieved quickly, without the need for a major IT project.
The main challenge for Lapeyre was how to create an omnichannel experience in keeping with the company’s brand image.
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*Search conversion : Visits with search(s) followed by order confirmation / Visits with search(s).
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