Founded in 1972, Oreca was historically a private French motor racing club. In 2008, Oreca diversified by opening its online oreca-store.com, specialising in equipment and spare parts for motor sports enthusiasts.
Oreca Store’s team met Sensefuel at an industry event and explained that the company wanted to implement a new solution for its search engine as it reached the end of a contract with its old provider.
The brand wanted to improve the user experience when using the search function and across the website in general. Its other goal was to improve the relevance and performance of search results.
*Search conversion : Visits with search(s) followed by order confirmation / Visits with search(s).