Vertbaudet hadn’t planned to invest in its search engine, with development efforts being considered too great. It was word of mouth and curiosity which initially inspired the brand to meet with Sensefuel.
Attracted by the search experience on offer, and convinced that Sensefuel was a new way of exploring the online catalogue and tempted by the ease of set up, Vertbaudet decided to trial the service on its French website.
Results were provided at the meeting, with more than a 28% increase in conversion rates recorded during the trial period.
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*Search conversion : Visits with search(s) followed by order confirmation / Visits with search(s).